(Updated 15.8.2026)

Privacy Policy

Last updated: August 15, 2026

This Privacy Policy explains how This Reality Oy (Melix Games) ("we", "us", or "our") collects, uses, shares, and protects information when you use Cola Bash (the "Game" or "Service") on Android or iOS.

By using the Game, you acknowledge the practices described in this Privacy Policy.

If you have questions regarding this Privacy Policy or your personal data, you can contact us at:

This Reality Oy (Melix Games)Email: contact@melix.games

1. Information We Collect

We and our third-party service providers may automatically collect certain information when you install, launch, or use the Game.

Depending on your device, operating system, consent choices, and the services enabled in the Game, this information may include:

• Device type and model

• Operating system and version

• App version

• Device language and country or approximate region

• IP address

• Device or installation identifiers

• Advertising identifiers, such as Apple's IDFA or Google's Advertising ID, where available and permitted

• Analytics identifiers and pseudonymous user identifiers

• Session information

• Game progress and gameplay events

• Game interactions and feature usage

• Purchases and transaction-related events, without collecting your full payment-card information

• Advertising and attribution information

• Referral and campaign information

• Crash reports, diagnostic information, performance information, and error logs

• Date and time of activity

• Consent and privacy preference information

We generally do not require you to provide information such as your real name, postal address, or telephone number in order to play the Game.

Some identifiers and technical information may constitute personal data or personal information under applicable privacy laws even if they do not directly identify you by name.

2. Analytics and Third-Party Services

Cola Bash uses third-party SDKs and services for purposes such as analytics, attribution, performance monitoring, publishing, fraud prevention, and improving the Game.

These services may collect and process information from your device in accordance with their own terms and privacy policies.

Unity

We use Unity services, including Unity Cloud and/or Unity Gaming Services, for game infrastructure, analytics, diagnostics, and related functionality.

Unity may process technical information, device information, identifiers, gameplay information, and other information depending on the Unity services enabled in the Game.

Privacy information:

https://unity.com/legal/game-player-and-app-user-privacy-policy

Google Firebase

We use Google Firebase services for purposes that may include analytics, crash reporting, performance monitoring, configuration, and other backend functionality.

Firebase may process device information, identifiers, app activity, diagnostic information, crash information, and other information depending on the Firebase products enabled in the Game.

Privacy information:

https://firebase.google.com/support/privacy

Google Privacy Policy:

https://policies.google.com/privacy

Meta / Facebook SDK

We use the Meta/Facebook SDK for purposes that may include analytics, attribution, campaign measurement, and understanding how advertising campaigns lead to installations or actions within Cola Bash.

Depending on your device settings, consent choices, and SDK configuration, Meta may receive device information, identifiers, app activity, advertising information, and attribution information.

Privacy information:

https://www.facebook.com/privacy/policy/

GameAnalytics

We use GameAnalytics to understand how players interact with Cola Bash and to improve gameplay, balancing, retention, stability, and other features.

GameAnalytics may process pseudonymous identifiers, device information, gameplay events, session information, and related analytics information.

Privacy information:

https://www.gameanalytics.com/trust/privacy-notice

Adjust

We use Adjust for mobile measurement and attribution. Adjust helps us understand, for example, whether an installation or action within Cola Bash resulted from an advertising campaign.

Adjust may process device identifiers, advertising identifiers where permitted, IP addresses, app activity, attribution information, and related technical information.

Privacy information:

https://www.adjust.com/terms/privacy-policy/

Voodoo Publishing Platform / TinySauce

We use services and technology supplied through the Voodoo publishing ecosystem, including the Voodoo Publishing Platform and/or TinySauce, for purposes such as analytics, publishing, attribution, game performance analysis, monetization analysis, and improving Cola Bash.

Depending on the services enabled, Voodoo may process technical identifiers, advertising identifiers where permitted, IP addresses, device information, gameplay and engagement information, advertising information, and related analytics data.

Privacy information:

https://voodoo.io/privacy

Third-party services may act as service providers/processors on our behalf or, in some circumstances, as independent data controllers responsible for their own processing activities.

3. Why We Collect and Use Information

We may process information for the following purposes:

• To provide and operate Cola Bash

• To maintain game functionality

• To save or analyze game progress and activity

• To detect and fix crashes, bugs, and technical problems

• To improve gameplay, features, balancing, usability, and performance

• To understand how players interact with the Game

• To measure player retention and engagement

• To perform analytics and statistical analysis

• To measure the effectiveness of advertising campaigns

• To attribute installations and in-game events to advertising campaigns

• To prevent fraud, abuse, cheating, or misuse of the Service

• To comply with legal obligations

• To establish, exercise, or defend legal claims

We do not sell personal information in exchange for money.

Certain processing by advertising, attribution, or analytics partners may nevertheless be legally considered "sharing," "targeted advertising," or similar activity under privacy laws in some jurisdictions. Where applicable, users may have the right to opt out of such processing.

4. Legal Bases for Processing for EEA, UK, and Similar Jurisdictions

Where applicable data protection law requires us to identify a legal basis for processing personal data, we may rely on:

Consent

We may rely on your consent for certain analytics, advertising identifiers, attribution, personalized advertising, or tracking activities.

Where consent is required, you may withdraw it at any time.

Performance of a Contract

Some information may be processed when necessary to provide Cola Bash and features you request.

Legitimate Interests

We may process limited information where necessary for our legitimate interests, including:

• Maintaining and improving Cola Bash

• Understanding aggregate game performance

• Protecting the Game from fraud and abuse

• Maintaining security and reliability

We balance these interests against the privacy rights and interests of our users.

Legal Obligations

We may process information where required to comply with applicable laws, regulations, court orders, or other legal requirements.

5. Advertising Identifiers and Tracking

Depending on your device, location, consent choices, and configuration of Cola Bash, certain SDKs may use advertising identifiers such as:

• Apple's Identifier for Advertisers ("IDFA")

• Google's Advertising ID

On iOS, access to IDFA and certain forms of tracking are subject to Apple's App Tracking Transparency framework.

Where required, we or our service providers will request appropriate permission or consent before using information for tracking or similar purposes.

You can also control certain advertising and privacy settings through your iOS or Android device settings.

If you deny tracking permission or withdraw consent, some analytics or attribution functionality may be limited, but you should still be able to use the core Game unless a particular feature requires the processing in question.

6. Sharing of Information

We may share information with service providers and business partners where necessary to operate, analyze, secure, publish, and improve Cola Bash.

These may include:

• Unity

• Google / Firebase

• Meta / Facebook

• GameAnalytics

• Adjust

• Voodoo / TinySauce

We may also disclose information:

• If required by law or legal process

• To enforce our rights or agreements

• To investigate fraud, security incidents, cheating, or abuse

• To protect the rights, safety, and property of our users, our company, or others

• In connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction

We do not authorize service providers acting solely on our behalf to use personal data for purposes unrelated to the services they provide to us.

7. International Data Transfers

Our service providers may operate servers and process information in countries other than the country where you live.

This may include transfers of personal data outside the European Economic Area ("EEA"), United Kingdom, or Switzerland.

Where required by applicable law, appropriate safeguards are used for international transfers, which may include adequacy decisions, Standard Contractual Clauses, or other legally recognized transfer mechanisms.

8. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods may vary depending on:

• The type of information

• The purpose for which it was collected

• The service provider processing the information

• Legal and regulatory requirements

• Security and fraud-prevention requirements

Analytics information may be retained in pseudonymous or aggregated form where it can no longer reasonably be associated with an identifiable individual.

Third-party service providers may apply their own retention periods as described in their respective privacy policies.

9. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal data, including the right to:

• Request access to personal data we hold about you

• Request correction of inaccurate personal data

• Request deletion of your personal data

• Request restriction of certain processing

• Object to certain processing

• Withdraw consent where processing is based on consent

• Request a portable copy of certain personal data

• Opt out of certain targeted advertising, sharing, or similar processing where applicable

• Lodge a complaint with a competent data protection authority

These rights may be subject to limitations and exceptions under applicable law.

To exercise your rights, contact:

contact@melix.games

We may need information that allows us to identify the relevant Cola Bash installation or account. This may include a player ID, installation ID, device identifier, or other identifier shown within the Game.

10. Requesting Deletion of Your Data

You may request deletion of personal data associated with your use of Cola Bash by contacting:

contact@melix.games

Please include:

• The name of the Game: Cola Bash

• Your player or user ID, if available

• Any other information reasonably necessary for us to locate the relevant data

We will process valid deletion requests in accordance with applicable law.

Because some information is processed by third-party service providers, we may forward or communicate deletion requests to the relevant providers where appropriate.

Some providers also provide their own privacy request mechanisms.

Unity

https://unity.com/legal/game-player-and-app-user-privacy-policy

Google / Firebase

https://firebase.google.com/support/privacy

Meta

https://www.facebook.com/privacy/policy/

GameAnalytics

https://www.gameanalytics.com/trust/privacy-notice

Adjust

https://www.adjust.com/terms/privacy-policy/

Voodoo

https://voodoo.io/privacy

Certain information may be retained after a deletion request where necessary to comply with legal obligations, prevent fraud, resolve disputes, enforce agreements, or establish or defend legal claims.

11. Security

We take reasonable technical and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

We also rely on third-party service providers that maintain their own technical and organizational security measures.

However, no method of electronic transmission or storage is completely secure. We therefore cannot guarantee absolute security.

12. Children's Privacy

Cola Bash is not directed to children under the age of 13.

We do not knowingly collect personal data from children under 13 in circumstances where doing so would violate applicable law.

In jurisdictions where a higher age threshold applies to consent for the processing of children's personal data, we comply with applicable requirements regarding parental or guardian consent.

If you are a parent or guardian and believe that a child has provided personal data through Cola Bash in violation of applicable law, please contact us at:

[PRIVACY EMAIL]

We will investigate the request and take appropriate action, including deleting information where required.

13. Links to Third-Party Services

Cola Bash may contain links to websites, stores, social networks, or other services operated by third parties.

We are not responsible for the privacy practices, content, or security of third-party services.

We encourage you to review the privacy policies of any third-party services you access.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example if:

• We add or remove SDKs or service providers

• Cola Bash's features change

• Our data-processing practices change

• Applicable laws or platform requirements change

When we update this Privacy Policy, we will change the "Last updated" date at the top of this page.

Where required by law, we will provide additional notice or obtain consent for material changes.

15. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to request deletion of your data, contact:

This Reality Oy (Melix Games)Email: contact@melix.games